Digital Marketer.

Assisting Bundelz to scale with a little help from our Growth Marketer

The Client

Bundelz is a corporate start-up by Nationale Nederlanden, one of the largest insurance companies in The Netherlands. With Bundelz they want to disrupt the car insurance market by offering a pay-per-use model.

The Challenge

Our client was struggling with scaling up a pay-
per-use car insurance proposition that allows
you to save money on your premium if you drive
every now and then. They had various
challenges regarding the acquisition and
activation of defined customer segments.

For the future growth and relevance of Bundelz,
it was important to optimize current
acquisition channels and tap into new ones.

The solution

Our Digital Innovator joined the Bundelz team for
a period of nine months. After scoping the
project, we set up a structured plan to tackle the
acquisition and activation challenges. The goal
was to implement a validated strategy to grow in
a repeatable and scalable manner.
After collecting qualitative and quantitative data,
the data was combined to improve the current
personas and run experiments to test risky
assumptions regarding channels and
messaging. After setting up the customer
journey and testing messaging, our Digital
Innovator implemented an online strategy to
improve the website funnel and conversion rate.
With an impressive increase of the website
conversion rate (400%!), our growth hacker
could be proud of his contribution.

The results

Realised >300% growth in total customer base
Increased website conversion rate with 400%
Tripled number of new customers per week
Doubled the visitor-to-lead rate

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