Reckitt is a British multinational consumer goods company and focuses on producing health, hygiene and nutrition products.
Reckitt is in the midst of a digital transformation. They needed to build capabilities in order to discover, validate and grow existing or new products. All they needed was an extra hand to accelerate this venture. Our challenge is to improve online validation capabilities in order to validate consumer segments, consumer needs and solution appeal via new ways of testing.
During this assignment we mainly focussed on two Reckitt brands, Air Wick and Finish. In 6 months our Digital Innovator has set up the process for online validation in a real life environment and has conducted interviews, rolled out online experiments and analyzed results.
Online validation is not only cheaper and faster, it’s also more reliable because we are testing and measuring consumer behaviour in a real life environment. In this way we could minimize risk and maximize business value for Reckitt.
Besides our execution focus, our Digital Innovator facilitated various workshops and trainings to educate Reckitt’s Consumer Insights and Analytics teams on themes such as Growth Hacking and Experiment Design. Furthermore, multiple Value Proposition Canvas Sessions were facilitated by one of our Digital Innovators.
● Implemented online validation methods
● Validated multiple value propositions
● Provided workshops and training in growth hacking and experiment design.