Providing a corporate startup of ING with an Experiment Designer and UX Designer
ING is one of the major banks in The Netherlands, operating with offices worldwide. Its primary businesses are banking, asset management and insurance services. ING is a frontrunner in innovation and ranks among the top ten largest European companies by revenue.
For the launch of a new app, ING was in need of an Experiment Designer and UX Designer. To determine the key features and the most optimal flow for the app,
our Digital Innovators came to the rescue and helped with the launch.
Our experts focused on finding out which features the app should have in order for users to keep coming back for a longer period of time, and make sure they didn’t quit after initial use. To do so, our Digital Innovators held interviews with users and tested multiple prototypes. After they discovered that users were in gamification and social elements, our experts specified which gamification and social elements should be implemented in the app.
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