The funny thing is, however, that educational institutions aren’t able to adapt to those changes fast enough. Which results in students turning into ‘entitled millennials’. Young people that want something that doesn’t exist, because their mom and dad told them that they could be anything they want. And that’s where you’re wrong.
People around me — including myself — studied a subject that fits the market perfectly. We’ve had subjects and minors about branding, marketing and innovation. We’ve all made a cool portfolio and did things besides just sitting behind a desk while listening to a professor. Most HBO educations even require two internships, where you get to work in a company.
I mean, if you’re lucky. If you don’t have to tape boxes or have to get coffee all day for everyone ;) But then, after graduation, it turns out that it’s freaking difficult to find that dream job you’ve always aspired to!
Nowadays there are like a dozen vacancies for people with a creative/marketing background. But apparently, we’re not qualified. Not because we don’t want to work, or because we’ve studied something vague.
We all can’t find a job because we don’t have enough experience. We can’t find a job because the market wants us to have hands-on experience.
Yes, there are a lot of junior vacancies, but when it comes down to it - they want you to have three years of experience!
I think this is most applicable for people that are educated to work in something related to marketing or somewhere else in the digital/creative field. And can you really blame our education format? The world just changes too fast to stay up to date.
That’s where Growth Hacking comes in. Growth Hacking isn’t about learning models, it isn’t about learning a subject by heart. But it is all about having a flexible, curious and innovative mindset. It is all about your new mantra “I don’t know, but I can find out.”
I started my Growth Hacking traineeship 2 months ago at The Talent Institute and found a job at Instant Magazine — yay!
TTI noticed the gap I’m talking about. They spoke to a lot of companies that were looking for talented people, but couldn’t find people that mastered the right skills. The Talent Institute has been brought to life to fill those skill gaps.
Growth Hacking seems to be a huge buzzword, but it is actually pretty simple.
A Growth Hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable and scalable.— Ryan Holiday
There is no playbook, therefore: “I don’t know, but I can find out.” There is an enormous toolkit, but you have to choose your own toolset. And build something people want, because nobody gives a shit! Ask yourself every day: “Who is my customer and what is their problem?“
Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth Hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.
So, Growth Hacking isn’t a magic trick. The same way that your education degree nowadays isn’t a free pass to that amazing job you want. Growth Hacking is about the process and mindset of experimenting. Experiment with your product, market and method.
With the Growth Hacking mindset, you can work in any company you want. It doesn’t mean that you know how everything works, but you don’t have to know. Try new things, experiment the hell out of it and come to your own conclusions. What works for others, won’t work for you. You’ve got to figure it out yourself!
TL;DR Google it and by it, I mean everything.