Growth Hacking, what?

When I want to tell someone about the things that I enjoy doing, I always tell them in a convincing sense. During my traineeship, we received a Persuasion session of Martin van Kranenburg, after which I can use some important power words to persuade people. Those words are in line with the seven principles of Cialdini (Social proof, Scarcity, Authority, Consistency, Liking, Reciprocity, Unity). But how do I convince someone of my enthusiasm for Growth Hacking, even though I don’t even know where to start explaining what it is and all the things you can do with it.

Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of business

Awareness is the first step in the AAARRR funnel, where Growth Hackers are working with on a daily basis, but how big is the awareness about Growth Hacking itself? 

Now that I’m in the third month of my traineeship, I am actually surprised at how few people know about what Growth Hacking is and the impact you can make as a Growth Hacker. Certainly, now that I have gained more knowledge about the subject and the importance it has for the growth of companies. 

In fact, Growth Hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. After giving this explanation to the question I asked myself earlier in this blog, the follow-up questions will form, because what exactly does this entail and what do you exactly do as a Growth Hacker? These questions are very logical because the above-described definition only covers a part of the load, Growth Hacking is more. 

A Growth Hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable and scalable

Growth Hacking is not only a short term strategy. The results of the experiments can be included in the long term. A Growth Hacker builds a benchmark for a company after each experiment. In addition, the Growth Mindset must not be forgotten. Growth Hacking is a way of thinking, a skill-set, a way of approaching, a strategy and vision.

After hearing this answer, a lot of op people will be convinced about the power and importance of Growth Hacking, but do they also understand what it is? Earlier in this blog, we spoke about the factor Awareness. Many Growth Hackers are focused on creating awareness for the brand or company they work for, but who is creating awareness for the term Growth Hacking itself?

Overall, Growth Hacking goes way deeper than a lot of people realize and the precise meaning is complicated and in my opinion difficult to understand if you’re not a Growth Hacker yourself or ever worked with one within your team. The awareness of Growth Hacking itself is one that will be created over time. That said, the same thing applies to my explanation about what I’m learning during my traineeship and the thing that I’m so enthusiastic about.

Guest blog by Myrte Budding
Originally posted on linkedin.com

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